{"id":925,"date":"2024-08-30T14:44:00","date_gmt":"2024-08-30T14:44:00","guid":{"rendered":"https:\/\/exportmk.com\/?p=925"},"modified":"2025-08-04T06:09:39","modified_gmt":"2025-08-04T06:09:39","slug":"google-ads-ile-global-pazarlarda-marka-bilinirligi-artirmak","status":"publish","type":"post","link":"https:\/\/exportmk.com\/en\/google-ads-ile-global-pazarlarda-marka-bilinirligi-artirmak\/","title":{"rendered":"Google Ads ile Global Pazarlarda Marka Bilinirli\u011fi Art\u0131rmak"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"672\" height=\"350\" src=\"https:\/\/exportmk.com\/wp-content\/uploads\/2024\/08\/ihracat-google-ads.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/exportmk.com\/wp-content\/uploads\/2024\/08\/ihracat-google-ads.png 672w, https:\/\/exportmk.com\/wp-content\/uploads\/2024\/08\/ihracat-google-ads-300x156.png 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Neden Google Ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 D\u00fcnyan\u0131n en b\u00fcy\u00fck arama motoru<br>\u2705 Hedef pazardaki karar vericiler <strong>Google \u00fczerinden ara\u015ft\u0131rma yap\u0131yor<\/strong><br>\u2705 D\u00fc\u015f\u00fck maliyetle y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fck<br>\u2705 Sonu\u00e7lar\u0131 \u00f6l\u00e7\u00fclebilir<br>\u2705 B\u00f6lgeye, \u00fclkeye ve dile g\u00f6re hedefleme imk\u00e2n\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf <strong>B2B veya B2C fark etmez<\/strong>, ihracat yapan her firma Google Ads ile global pazarda etkili olabilir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. Global Pazarlarda Google Ads Kullanman\u0131n Avantajlar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Hedef \u00fclkeye g\u00f6re reklam g\u00f6sterebilirsiniz (\u00f6r: sadece Almanya\u2019da veya MENA b\u00f6lgesinde)<br>\u2705 Dil hedeflemesi yapabilirsiniz (\u00f6rn: \u0130ngilizce, Almanca, Frans\u0131zca&#8230;)<br>\u2705 Belirli sekt\u00f6rlere veya al\u0131c\u0131 profillerine y\u00f6nelik reklamlar tasarlanabilir<br>\u2705 Sonu\u00e7lar\u0131 anl\u0131k olarak \u00f6l\u00e7ebilir, b\u00fct\u00e7eyi optimize edebilirsiniz<br>\u2705 Pazarlama maliyetiniz, geleneksel y\u00f6ntemlere g\u00f6re \u00e7ok daha esnektir<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. Hangi Kampanya T\u00fcrleri Uygun?<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Kampanya T\u00fcr\u00fc<\/th><th>Ne i\u00e7in kullan\u0131l\u0131r?<\/th><\/tr><\/thead><tbody><tr><td>Search Ads (Arama A\u011f\u0131)<\/td><td>Hedef pazarda \u201c\u00fcr\u00fcn ara\u015ft\u0131rmas\u0131\u201d yapan ki\u015filere ula\u015fmak i\u00e7in<\/td><\/tr><tr><td>Display Ads (G\u00f6r\u00fcnt\u00fcl\u00fc Reklam)<\/td><td>Marka bilinirli\u011fi art\u0131rmak, yeniden pazarlama (retargeting) i\u00e7in<\/td><\/tr><tr><td>Video Ads (YouTube)<\/td><td>G\u00f6rsel a\u011f\u0131rl\u0131kl\u0131 \u00fcr\u00fcn tan\u0131t\u0131m\u0131 i\u00e7in<\/td><\/tr><tr><td>Remarketing (Yeniden Pazarlama)<\/td><td>Web sitenizi ziyaret etmi\u015f ki\u015filere tekrar ula\u015fmak i\u00e7in<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf \u0130hracat\u00e7\u0131lar i\u00e7in en \u00e7ok kullan\u0131lan kombinasyon:<br><strong>Search + Display + Remarketing.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. Hedef Pazara Uygun Reklam Nas\u0131l Haz\u0131rlan\u0131r?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Anahtar kelime ara\u015ft\u0131rmas\u0131<\/strong> yap\u0131n:<br>Hedef pazarda al\u0131c\u0131lar sizi hangi terimlerle arar?<br>(\u00f6rn: \u201ccommercial ice cream machine supplier Germany\u201d gibi)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Reklam dili hedef pazara uygun olmal\u0131:<\/strong><br>\u0130ngilizce yayg\u0131n ama \u00f6rne\u011fin <strong>Almanca pazar\u0131nda Almanca reklam<\/strong> daha etkili olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Landing Page (ini\u015f sayfas\u0131)<\/strong> mutlaka haz\u0131rlanmal\u0131:<br>Reklamdan gelen ki\u015fiyi <strong>do\u011fru \u00fcr\u00fcne ve bilgiye y\u00f6nlendirin<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/google-ads-ihracat-satis-1.jpeg\" alt=\"\" class=\"wp-image-927\"\/><figcaption class=\"wp-element-caption\">Boost sales abstract concept vector illustration. Promote product online, digital marketing strategy, sales plan, boost your business, increase sales, customer engagement abstract metaphor.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5. B\u00fct\u00e7e Nas\u0131l Planlan\u0131r?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 K\u00fc\u00e7\u00fck b\u00fct\u00e7elerle ba\u015flayabilirsiniz (\u00f6r: g\u00fcnl\u00fck 10-20 USD)<br>\u2705 Test ederek en iyi d\u00f6n\u00fc\u015f getiren anahtar kelimelere ve \u00fclkelere odaklanabilirsiniz<br>\u2705 Google Ads, harcanan her kuru\u015fu raporlar \u2192 <strong>ROI (yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fc)<\/strong> \u00f6l\u00e7\u00fclebilir<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf <strong>Fuarlara k\u0131yasla \u00e7ok daha d\u00fc\u015f\u00fck b\u00fct\u00e7eyle \u00e7ok daha geni\u015f kitleye ula\u015fabilirsiniz.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6. S\u0131k Yap\u0131lan Hatalar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c Tek bir \u00fclkeye hitap eden reklam\u0131 t\u00fcm d\u00fcnyaya a\u00e7mak<br>\u274c Landing page haz\u0131rlamadan siteye trafik \u00e7ekmek \u2192 y\u00fcksek \u00e7\u0131k\u0131\u015f oran\u0131<br>\u274c Anahtar kelime ara\u015ft\u0131rmas\u0131 yapmadan reklam vermek<br>\u274c Reklam metnini \u0130ngilizceye profesyonel \u00e7evirmemek<br>\u274c SEO ve Google Ads uyumunu g\u00f6zetmemek<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">7. Google Ads ile Ba\u015far\u0131ya Giden Ad\u0131mlar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f \u00d6nce hedef \u00fclke ve dil belirleyin<br>\u2714\ufe0f Anahtar kelime analizi yap\u0131n<br>\u2714\ufe0f Search + Display + Remarketing kombinasyonunu deneyin<br>\u2714\ufe0f Landing Page\u2019i hedefe uygun haz\u0131rlay\u0131n<br>\u2714\ufe0f K\u00fc\u00e7\u00fck b\u00fct\u00e7eyle test ba\u015flay\u0131n, sonra \u00f6l\u00e7ekleyin<br>\u2714\ufe0f Reklam ve d\u00f6n\u00fc\u015f\u00fcm raporlar\u0131n\u0131 d\u00fczenli takip edin<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">8. Hangi Hedef Pazarlarda Daha Etkili?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Avrupa \u00fclkelerinde (Almanya, Fransa, \u0130ngiltere) \u00e7ok etkili<br>\u2705 ABD\u2019de B2B ve B2C i\u00e7in y\u00fcksek d\u00f6n\u00fc\u015f sa\u011fl\u0131yor<br>\u2705 MENA b\u00f6lgesinde (Birle\u015fik Arap Emirlikleri, Suudi Arabistan) marka bilinirli\u011fi i\u00e7in \u00e7ok uygun<br>\u2705 Hindistan, G\u00fcneydo\u011fu Asya\u2019da da e-ihracat yapanlar i\u00e7in f\u0131rsatlar b\u00fcy\u00fck<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Google Ads<\/strong>, ihracat\u00e7\u0131lar i\u00e7in dijital \u00e7a\u011f\u0131n en g\u00fc\u00e7l\u00fc pazarlama ara\u00e7lar\u0131ndan biridir.<br>\u2705 Do\u011fru strateji ve hedefleme ile <strong>global pazarda markan\u0131z\u0131 g\u00f6r\u00fcn\u00fcr k\u0131labilir, m\u00fc\u015fteri adaylar\u0131n\u0131 art\u0131rabilirsiniz<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unutmay\u0131n:<\/strong><br>Reklam\u0131 sadece \u00fcr\u00fcn sat\u0131\u015f\u0131 de\u011fil, <strong>marka bilinirli\u011fi ve s\u00fcrd\u00fcr\u00fclebilir m\u00fc\u015fteri ili\u015fkisi<\/strong> i\u00e7in kullan\u0131rsan\u0131z uzun vadeli ba\u015far\u0131 gelir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Kaynaklar:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads Exporting Guide<\/li>\n\n\n\n<li>T.C. Ticaret Bakanl\u0131\u011f\u0131 \u2013 E-ihracat ve Dijital Pazarlama Rehberi<\/li>\n\n\n\n<li>HubSpot \u2013 Google Ads for International Markets<\/li>\n\n\n\n<li>MK Export saha deneyimleri ve dijital kampanya uygulamalar\u0131<\/li>\n<\/ul>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>1. Neden Google Ads? \u2705 D\u00fcnyan\u0131n en b\u00fcy\u00fck arama motoru\u2705 Hedef pazardaki karar vericiler Google \u00fczerinden ara\u015ft\u0131rma yap\u0131yor\u2705 D\u00fc\u015f\u00fck maliyetle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ihracat-pazarlamasi"],"_links":{"self":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/posts\/925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/comments?post=925"}],"version-history":[{"count":1,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/posts\/925\/revisions"}],"predecessor-version":[{"id":928,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/posts\/925\/revisions\/928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/media\/2557"}],"wp:attachment":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/media?parent=925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/categories?post=925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/tags?post=925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}