{"id":909,"date":"2024-08-02T14:21:00","date_gmt":"2024-08-02T14:21:00","guid":{"rendered":"https:\/\/exportmk.com\/?p=909"},"modified":"2025-08-04T06:17:50","modified_gmt":"2025-08-04T06:17:50","slug":"ihracatta-fiyatlandirma-stratejileri-kar-marji-nasil-hesaplanir","status":"publish","type":"post","link":"https:\/\/exportmk.com\/en\/ihracatta-fiyatlandirma-stratejileri-kar-marji-nasil-hesaplanir\/","title":{"rendered":"\u0130hracatta Fiyatland\u0131rma Stratejileri: K\u00e2r Marj\u0131 Nas\u0131l Hesaplan\u0131r?"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"672\" height=\"350\" src=\"https:\/\/exportmk.com\/wp-content\/uploads\/2024\/08\/ihracatta-fiyatlandirma-stratejileri.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/exportmk.com\/wp-content\/uploads\/2024\/08\/ihracatta-fiyatlandirma-stratejileri.png 672w, https:\/\/exportmk.com\/wp-content\/uploads\/2024\/08\/ihracatta-fiyatlandirma-stratejileri-300x156.png 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Neden Fiyatland\u0131rma Stratejisi \u00d6nemlidir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Uygun fiyata sat\u0131p pazarda kal\u0131c\u0131 olursunuz<br>\u2705 D\u00f6viz ve maliyet dalgalanmalar\u0131na kar\u015f\u0131 k\u00e2r\u0131n\u0131z\u0131 korursunuz<br>\u2705 S\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme sa\u011flars\u0131n\u0131z<br>\u2705 M\u00fc\u015fteriye profesyonel bir g\u00f6r\u00fcnt\u00fc verirsiniz<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf K\u00e2r etmeyen ihracat uzun vadede sizi y\u0131prat\u0131r.<br>Ba\u015f\u0131ndan <strong>net ve hesapl\u0131 bir fiyatlama plan\u0131<\/strong> \u015fart.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. Fiyatland\u0131rma Yaparken Dikkate Al\u0131nmas\u0131 Gereken Kalemler<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Maliyet Kalemi<\/th><th>\u00d6rnek<\/th><\/tr><\/thead><tbody><tr><td>\u00dcr\u00fcn maliyeti (hammadde + i\u015f\u00e7ilik)<\/td><td>100 USD<\/td><\/tr><tr><td>Ambalaj maliyeti<\/td><td>5 USD<\/td><\/tr><tr><td>Nakliye (i\u00e7 nakliye)<\/td><td>3 USD<\/td><\/tr><tr><td>\u0130hracat belgeleri ve masraflar<\/td><td>2 USD<\/td><\/tr><tr><td>G\u00fcmr\u00fck ve liman masraflar\u0131<\/td><td>4 USD<\/td><\/tr><tr><td>Banka komisyonlar\u0131 ve transfer \u00fccretleri<\/td><td>1 USD<\/td><\/tr><tr><td>Navlun (deniz, hava veya kara)<\/td><td>10 USD<\/td><\/tr><tr><td>Pazarlama \/ fuar \/ temsilci giderleri<\/td><td>5 USD<\/td><\/tr><tr><td>Toplam maliyet<\/td><td>~130 USD<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\ud83c\udfaf <strong>Bunlar\u0131n hepsi &#8220;ger\u00e7ek maliyetinizi&#8221; olu\u015fturur.<\/strong><br>Sadece fabrika \u00e7\u0131k\u0131\u015f fiyat\u0131 yetmez!<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. K\u00e2r Marj\u0131 Nas\u0131l Hesaplan\u0131r?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Form\u00fcl:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <strong>Sat\u0131\u015f Fiyat\u0131 \u2013 T\u00fcm Maliyetler = K\u00e2r<\/strong><br>\ud83d\udc49 <strong>K\u00e2r \u00f7 Sat\u0131\u015f Fiyat\u0131 \u00d7 100 = K\u00e2r Marj\u0131 (%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6rnek:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00fcm maliyetler = 130 USD<\/li>\n\n\n\n<li>Sat\u0131\u015f fiyat\u0131 (FOB) = 170 USD<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 K\u00e2r = 170 \u2013 130 = <strong>40 USD<\/strong><br>\ud83d\udc49 K\u00e2r Marj\u0131 = (40 \u00f7 170) \u00d7 100 = <strong>%23,5<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf Bu size net k\u00e2r marj\u0131n\u0131z\u0131 verir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/ihracat-fiyatlandirma-satis-1.jpeg\" alt=\"\" class=\"wp-image-911\" srcset=\"https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/ihracat-fiyatlandirma-satis-1.jpeg 650w, https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/ihracat-fiyatlandirma-satis-1-300x300.jpeg 300w, https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/ihracat-fiyatlandirma-satis-1-150x150.jpeg 150w, https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/ihracat-fiyatlandirma-satis-1-12x12.jpeg 12w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. Fiyatland\u0131rma Y\u00f6ntemleri<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">A) Maliyet + K\u00e2r Y\u00f6ntemi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En basit y\u00f6ntem:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 T\u00fcm maliyetleri \u00e7\u0131kar<br>\u2705 \u00dcst\u00fcne hedefledi\u011fin k\u00e2r marj\u0131n\u0131 ekle<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avantaj\u0131:<\/strong> Basit ve net<br><strong>Dezavantaj\u0131:<\/strong> Piyasa fiyat\u0131n\u0131 g\u00f6zden ka\u00e7\u0131rabilirsiniz<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">B) Pazar Bazl\u0131 Fiyatland\u0131rma<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Rakip fiyatlar\u0131n\u0131 analiz et<br>\u2705 O pazarda <strong>al\u0131c\u0131 hangi fiyata al\u0131\u015f\u0131k<\/strong> ona g\u00f6re pozisyon al<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avantaj\u0131:<\/strong> Pazara uygun fiyat<br><strong>Dezavantaj\u0131:<\/strong> D\u00fc\u015f\u00fck k\u00e2r marj\u0131na zorlayabilir<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">C) Hedef Maliyetleme (Target Costing)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Al\u0131c\u0131n\u0131n <strong>hedefledi\u011fi fiyattan geriye do\u011fru hesaplama<\/strong> yapars\u0131n\u0131z.<br>(\u00f6rn: &#8220;Bu \u00fcr\u00fcn\u00fc en fazla 200 USD\u2019ye al\u0131r\u0131m&#8221; \u2192 buna g\u00f6re maliyet d\u00fc\u015f\u00fcr\u00fcl\u00fcr)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avantaj\u0131:<\/strong> Pazarda kabul edilebilir fiyatla teklif verirsiniz<br><strong>Dezavantaj\u0131:<\/strong> \u00c7ok ince maliyet kontrol\u00fc gerekir<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5. D\u00f6viz ve Risk Y\u00f6netimi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f6viz dalgalanmalar\u0131 \u00f6zellikle TL bazl\u0131 \u00e7al\u0131\u015fan \u00fcreticiler i\u00e7in b\u00fcy\u00fck risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7\u00f6z\u00fcm yollar\u0131:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>D\u00f6viz cinsiyle teklif verin<\/strong> (USD \/ EUR)<br>\u2705 Y\u0131ll\u0131k fiyat belirlemeyin, <strong>d\u00f6nemsel fiyat g\u00fcncellemesi<\/strong> yap\u0131n<br>\u2705 \u0130leri tarihli d\u00f6viz i\u015flemleriyle risk y\u00f6netin<br>\u2705 Sat\u0131\u015f s\u00f6zle\u015fmelerine d\u00f6viz kuru fark maddesi koyun<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6. Fiyat + Da\u011f\u0131t\u0131m Kanal\u0131 Uyumlu Olmal\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E\u011fer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Distrib\u00fct\u00f6r<\/strong> kullan\u0131yorsan\u0131z \u2192 Ek k\u00e2r marj\u0131 b\u0131rakmal\u0131s\u0131n\u0131z<\/li>\n\n\n\n<li><strong>Do\u011frudan e-ihracat yap\u0131yorsan\u0131z<\/strong> \u2192 Rekabet\u00e7i ama k\u00e2rl\u0131 fiyat belirlemelisiniz<\/li>\n\n\n\n<li><strong>Bayi a\u011f\u0131 kuruyorsan\u0131z<\/strong> \u2192 Her basamak i\u00e7in yeterli k\u00e2r alan\u0131 b\u0131rakmal\u0131s\u0131n\u0131z<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf Fiyat, kanal stratejisine <strong>uyumlu<\/strong> olmal\u0131.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">7. S\u0131k Yap\u0131lan Hatalar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c Yaln\u0131zca fabrika maliyetine bak\u0131p fiyat vermek<br>\u274c Nakliye ve belge masraflar\u0131n\u0131 hesap d\u0131\u015f\u0131 b\u0131rakmak<br>\u274c Rakip fiyat analizini yapmadan pazar fiyat\u0131n\u0131 k\u00f6r\u00fc k\u00f6r\u00fcne takip etmek<br>\u274c D\u00f6viz riskini hesaba katmamak<br>\u274c Her m\u00fc\u015fteri i\u00e7in farkl\u0131 ve tutars\u0131z fiyatlama yapmak<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 \u0130hracatta do\u011fru fiyatland\u0131rma, <strong>k\u00e2r ve s\u00fcrd\u00fcr\u00fclebilirlik i\u00e7in<\/strong> kritik \u00f6neme sahiptir.<br>\u2705 Fiyat belirlerken <strong>b\u00fct\u00fcn maliyetleri ve hedef marj\u0131<\/strong> mutlaka hesaba kat\u0131n.<br>\u2705 Rakip ve pazar dinamiklerini de g\u00f6z \u00f6n\u00fcnde bulundurun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unutmay\u0131n:<\/strong><br>\u0130hracatta sadece \u201c\u00fcr\u00fcn satmak\u201d de\u011fil, <strong>k\u00e2rl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir sat\u0131\u015f yapmak<\/strong> \u00f6nemlidir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Kaynaklar:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T.C. Ticaret Bakanl\u0131\u011f\u0131 \u2013 \u0130hracat Fiyatland\u0131rma Rehberi<\/li>\n\n\n\n<li>ITC \u2013 Export Pricing Guide<\/li>\n\n\n\n<li>ICC \u2013 International Export Pricing Standards<\/li>\n\n\n\n<li>MK Export saha uygulama deneyimleri<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130hracat yapan bir\u00e7ok firma i\u00e7in en zorlay\u0131c\u0131 konulardan biri:<\/p>\n<p>&#8220;Fiyat\u0131 nas\u0131l belirlemeliyim?&#8221;<br \/>\n&#8220;Ka\u00e7 USD teklif versem k\u00e2r ederim?&#8221;<br \/>\n&#8220;D\u00f6viz kuru dalgalan\u0131rsa zarar eder miyim?&#8221;<\/p>\n<p>\u0130yi yap\u0131lm\u0131\u015f bir fiyatland\u0131rma stratejisi, ihracat ba\u015far\u0131s\u0131n\u0131n temel ta\u015f\u0131d\u0131r.<br \/>\nBu yaz\u0131da ihracatta do\u011fru fiyatland\u0131rma y\u00f6ntemlerini ve k\u00e2r marj\u0131 nas\u0131l hesaplan\u0131r sorusunun ad\u0131m ad\u0131m cevab\u0131n\u0131 bulacaks\u0131n\u0131z.<\/p>","protected":false},"author":3,"featured_media":2561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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