{"id":834,"date":"2024-04-19T08:07:00","date_gmt":"2024-04-19T08:07:00","guid":{"rendered":"https:\/\/exportmk.com\/?p=834"},"modified":"2025-08-04T07:23:22","modified_gmt":"2025-08-04T07:23:22","slug":"ihracatta-fuarlar-katilmadan-once-hazirlanmaniz-gerekenler","status":"publish","type":"post","link":"https:\/\/exportmk.com\/en\/ihracatta-fuarlar-katilmadan-once-hazirlanmaniz-gerekenler\/","title":{"rendered":"\u0130hracatta Fuarlar: Kat\u0131lmadan \u00d6nce Haz\u0131rlanman\u0131z Gerekenler"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"672\" height=\"350\" src=\"https:\/\/exportmk.com\/wp-content\/uploads\/2024\/04\/ihracat-fuarlar-katilmadan-once-hazirlanmaniz-gerekenler.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/exportmk.com\/wp-content\/uploads\/2024\/04\/ihracat-fuarlar-katilmadan-once-hazirlanmaniz-gerekenler.png 672w, https:\/\/exportmk.com\/wp-content\/uploads\/2024\/04\/ihracat-fuarlar-katilmadan-once-hazirlanmaniz-gerekenler-300x156.png 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Hedef Belirleme: Neden Bu Fuara Kat\u0131l\u0131yorsun?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fuar masrafl\u0131 bir organizasyondur. Kat\u0131lmadan \u00f6nce \u015fu sorular net olmal\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yeni m\u00fc\u015fteri bulmak m\u0131 istiyorum?<\/li>\n\n\n\n<li>Mevcut m\u00fc\u015fterilerle bulu\u015fmak m\u0131?<\/li>\n\n\n\n<li>Distrib\u00fct\u00f6r m\u00fc ar\u0131yorum?<\/li>\n\n\n\n<li>Marka bilinirli\u011fi mi hedefliyorum?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf <strong>Hedefin net de\u011filse, fuar senin i\u00e7in pahal\u0131 bir kartvizit da\u011f\u0131t\u0131m yerinden \u00f6teye ge\u00e7mez.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. Do\u011fru Fuar\u0131 Se\u00e7in<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fuar se\u00e7imi yaparken dikkat etmen gerekenler:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Kriter<\/th><th>Neden \u00d6nemli?<\/th><\/tr><\/thead><tbody><tr><td>Hedef pazarla uyum<\/td><td>\u0130lgili \u00fclke ve sekt\u00f6r m\u00fc\u015fteri profili<\/td><\/tr><tr><td>Ziyaret\u00e7i profili<\/td><td>Al\u0131c\u0131lar m\u0131 geliyor, yoksa sadece ziyaret\u00e7i mi?<\/td><\/tr><tr><td>\u00d6nceki y\u0131llar\u0131n kat\u0131l\u0131mc\u0131 listesi<\/td><td>Rakipler kat\u0131lm\u0131\u015f m\u0131, kimlerle ayn\u0131 salondas\u0131n?<\/td><\/tr><tr><td>Fuar\u0131n d\u00fczenlenme s\u0131kl\u0131\u011f\u0131<\/td><td>Her y\u0131l d\u00fczenlenen fuarlar daha g\u00fcvenilirdir<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 MK Export olarak bu a\u015famada sizlere <strong>fuar analiz raporu<\/strong> sunabiliyoruz.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. B\u00fct\u00e7e Planlamas\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fuar \u00f6ncesi mutlaka detayl\u0131 bir b\u00fct\u00e7e yap:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stant kiras\u0131 ve tasar\u0131m\u0131<\/li>\n\n\n\n<li>Ula\u015f\u0131m ve konaklama<\/li>\n\n\n\n<li>Bro\u015f\u00fcr, katalog, promosyon<\/li>\n\n\n\n<li>Numune g\u00f6nderimi ve g\u00fcmr\u00fck<\/li>\n\n\n\n<li>Fuar sonras\u0131 ileti\u015fim ve CRM giderleri<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc Unutma: En b\u00fcy\u00fck maliyet <strong>haz\u0131rl\u0131ks\u0131z gitmektir.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. Stant Tasar\u0131m\u0131 ve G\u00f6rsel Haz\u0131rl\u0131k<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 Olmazsa Olmazlar:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logo ve renk b\u00fct\u00fcnl\u00fc\u011f\u00fc<\/li>\n\n\n\n<li>Profesyonel bask\u0131 kalitesi<\/li>\n\n\n\n<li>\u00dcr\u00fcnlerin net sergilenmesi<\/li>\n\n\n\n<li>Ayd\u0131nlatma, a\u00e7\u0131k alan, oturma d\u00fczeni<\/li>\n\n\n\n<li>QR kod, katalog, kartvizit<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udce6 \u00dcr\u00fcn g\u00f6nderimi yap\u0131lacaksa <strong>ambalaj ve paletleme<\/strong> fuar lojisti\u011fine uygun olmal\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/ihracatta-fuarlar-2-1024x683.jpg\" alt=\"\" class=\"wp-image-836\" srcset=\"https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/ihracatta-fuarlar-2-1024x683.jpg 1024w, https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/ihracatta-fuarlar-2-300x200.jpg 300w, https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/ihracatta-fuarlar-2-768x512.jpg 768w, https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/ihracatta-fuarlar-2-1536x1024.jpg 1536w, https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/ihracatta-fuarlar-2-2048x1365.jpg 2048w, https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/ihracatta-fuarlar-2-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5. Tan\u0131t\u0131m ve \u0130leti\u015fim Materyalleri<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Gerekli Belgeler ve Materyaller:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130ngilizce (ve hedef \u00fclke dilinde) katalog<\/li>\n\n\n\n<li>Fiyat listesi (iste\u011fe ba\u011fl\u0131)<\/li>\n\n\n\n<li>\u00dcr\u00fcn \u00f6rnekleri (numunelik)<\/li>\n\n\n\n<li>Kurumsal sunum<\/li>\n\n\n\n<li>Dijital versiyonlar (USB veya QR ile indirilebilir)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf <strong>Tek bir dosyayla her \u015feyi anlatmaya \u00e7al\u0131\u015fma. Al\u0131c\u0131ya g\u00f6re bro\u015f\u00fcr \u00e7e\u015fitlendir.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u00d6nceden Randevu Al\u0131n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sadece gelen ge\u00e7eni beklemek verimsizdir.<br>Fuar \u00f6ncesi potansiyel al\u0131c\u0131lara ula\u015f\u0131p \u201cbiz \u015fu tarihlerde \u015fu salonday\u0131z\u201d demek fark yarat\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcac \u00d6rnek mesaj (LinkedIn veya e-posta):<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cHi [Name],<br>We are participating in [Fair Name] between [Dates] in [City]. We would be happy to host you at our stand [Stand No]. Let\u2019s discuss how we can work together in your market.\u201d<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">7. Tak\u0131m Haz\u0131rl\u0131\u011f\u0131 ve E\u011fitim<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stantta g\u00f6revlendirilecek ekibin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcnlere h\u00e2kim olmas\u0131<\/li>\n\n\n\n<li>\u0130ngilizce veya ilgili dilde temel ileti\u015fim kurabilmesi<\/li>\n\n\n\n<li>Sorulara net, k\u0131sa ve \u00e7\u00f6z\u00fcm odakl\u0131 yan\u0131t vermesi gerekir<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf <strong>Fuar sat\u0131\u015f de\u011fil, g\u00fcven kazanma yeridir. E\u011fitimli ekip bu g\u00fcveni verir.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">8. Ziyaret\u00e7i Formlar\u0131 ve CRM Takibi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stand\u0131 ziyaret eden herkesle konu\u015fulsa da, g\u00f6r\u00fc\u015fmeler kay\u0131t alt\u0131na al\u0131nmazsa <strong>fuar biter, herkes unutulur.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ne Yap\u0131lmal\u0131?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basit formlar (isim, \u00fclke, ilgilendi\u011fi \u00fcr\u00fcn)<\/li>\n\n\n\n<li>Kartvizit toplama kutusu<\/li>\n\n\n\n<li>QR ile dijital kay\u0131t<\/li>\n\n\n\n<li>MK Export olarak size <strong>CRM entegrasyonu<\/strong> ile sonras\u0131 i\u00e7in haz\u0131r liste sunabiliyoruz<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">9. Fuar Sonras\u0131 H\u0131zl\u0131 Takip<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fuar biter bitmez yap\u0131lmas\u0131 gerekenler:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130lk hafta i\u00e7inde <strong>te\u015fekk\u00fcr ve takip e-postas\u0131<\/strong> g\u00f6nder<\/li>\n\n\n\n<li>Talep edilen katalog, fiyat listesi ya da teklifleri ilet<\/li>\n\n\n\n<li>2 hafta i\u00e7inde potansiyel m\u00fc\u015fterilerle Zoom g\u00f6r\u00fc\u015fmeleri planla<\/li>\n\n\n\n<li>T\u00fcm verileri CRM\u2019e kaydet<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udde0 <strong>Fuar sonras\u0131 sessizlik = Yat\u0131r\u0131m\u0131n \u00e7\u00f6p olmas\u0131<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">10. MK Export ile Fuar Haz\u0131rl\u0131k S\u00fcreci<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Biz ihracat\u00e7\u0131 \u00fcreticiler i\u00e7in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fuar se\u00e7imi ve b\u00fct\u00e7e planlamas\u0131<\/li>\n\n\n\n<li>Stand tasar\u0131m\u0131 ve g\u00f6rsel deste\u011fi<\/li>\n\n\n\n<li>\u00c7ok dilli tan\u0131t\u0131m materyalleri<\/li>\n\n\n\n<li>Potansiyel m\u00fc\u015fteri listesi ve \u00f6n randevular<\/li>\n\n\n\n<li>Fuar kat\u0131l\u0131m\u0131<\/li>\n\n\n\n<li>Fuar sonras\u0131 CRM ve teklif s\u00fcreci<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">hizmetlerini tek noktadan sa\u011fl\u0131yoruz. Fuar sadece bir \u201ckat\u0131l\u0131m\u201d de\u011fil, <strong>bir sat\u0131\u015f kampanyas\u0131<\/strong> olmal\u0131.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yurt d\u0131\u015f\u0131 fuarlar, markan\u0131z\u0131 k\u00fcresel pazara ta\u015f\u0131man\u0131n en g\u00fc\u00e7l\u00fc yollar\u0131ndan biridir. Ancak haz\u0131rl\u0131ks\u0131z kat\u0131ld\u0131\u011f\u0131n\u0131zda, sadece stand kiras\u0131 ve u\u00e7ak bileti \u00f6demekle kal\u0131r; en de\u011ferli \u015fey olan zaman\u0131n\u0131z\u0131 da kaybedersiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do\u011fru haz\u0131rl\u0131k + do\u011fru ekipman + do\u011fru takip = <strong>fuarda ger\u00e7ek ba\u015far\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MK Export olarak bu s\u00fcrecin her a\u015famas\u0131nda yan\u0131n\u0131zday\u0131z.<br><strong>Yaln\u0131zca stand de\u011fil, f\u0131rsat in\u015fa ediyoruz.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Kaynaklar:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T.C. Ticaret Bakanl\u0131\u011f\u0131 \u2013 Fuar Destekleri Rehberi<\/li>\n\n\n\n<li>DE\u0130K \u2013 Sekt\u00f6rel Fuar Takvimi<\/li>\n\n\n\n<li>AUMA (Germany), UFI (Global Association of the Exhibition Industry)<\/li>\n\n\n\n<li>MK Export fuar dan\u0131\u015fmanl\u0131\u011f\u0131 vaka analizleri<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Yurt d\u0131\u015f\u0131 fuarlar, ihracat yapan firmalar i\u00e7in m\u00fc\u015fteriyle y\u00fcz y\u00fcze temas kurma, distrib\u00fct\u00f6r bulma ve marka bilinirli\u011fi kazanma a\u00e7\u0131s\u0131ndan en etkili y\u00f6ntemlerden biridir. Ancak fuarda ba\u015far\u0131 elde etmek sadece stant a\u00e7makla de\u011fil, \u00f6ncesinde yap\u0131lan stratejik haz\u0131rl\u0131klarla do\u011frudan ilgilidir.<\/p>\n<p>Bu yaz\u0131da ihracat\u00e7\u0131lar i\u00e7in yurt d\u0131\u015f\u0131 fuarlar\u0131na kat\u0131lmadan \u00f6nce haz\u0131rlanmas\u0131 gereken t\u00fcm ad\u0131mlar\u0131 listeledik. Planlama, g\u00f6rsel tasar\u0131m, ileti\u015fim ve sat\u0131\u015f odakl\u0131 t\u00fcm detaylar\u0131 senin i\u00e7in sade bir \u015fekilde anlatt\u0131k.<\/p>","protected":false},"author":1,"featured_media":2579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ihracat-pazarlamasi"],"_links":{"self":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/posts\/834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/comments?post=834"}],"version-history":[{"count":1,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/posts\/834\/revisions"}],"predecessor-version":[{"id":837,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/posts\/834\/revisions\/837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/media\/2579"}],"wp:attachment":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/media?parent=834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/categories?post=834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/tags?post=834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}