{"id":780,"date":"2024-01-30T08:18:00","date_gmt":"2024-01-30T08:18:00","guid":{"rendered":"https:\/\/exportmk.com\/?p=780"},"modified":"2025-08-04T07:35:39","modified_gmt":"2025-08-04T07:35:39","slug":"ihracat-icin-dijital-pazarlama-stratejileri","status":"publish","type":"post","link":"https:\/\/exportmk.com\/en\/ihracat-icin-dijital-pazarlama-stratejileri\/","title":{"rendered":"\u0130hracat \u0130\u00e7in Dijital Pazarlama Stratejileri: Nereden Ba\u015flamal\u0131?"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"672\" height=\"350\" src=\"https:\/\/exportmk.com\/wp-content\/uploads\/2024\/01\/dijital-pazarlama.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/exportmk.com\/wp-content\/uploads\/2024\/01\/dijital-pazarlama.png 672w, https:\/\/exportmk.com\/wp-content\/uploads\/2024\/01\/dijital-pazarlama-300x156.png 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Neden Dijital Pazarlama?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130hracat yapmak isteyen \u00fcreticiler i\u00e7in dijital pazarlaman\u0131n avantajlar\u0131 \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hedef \u00fclkelere d\u00fc\u015f\u00fck maliyetle ula\u015fma<\/strong><\/li>\n\n\n\n<li><strong>Marka bilinirli\u011fi olu\u015fturma<\/strong><\/li>\n\n\n\n<li><strong>Yeni distrib\u00fct\u00f6r ve toptanc\u0131larla do\u011frudan temas kurma<\/strong><\/li>\n\n\n\n<li><strong>Sat\u0131\u015f \u00f6ncesi g\u00fcven olu\u015fturma<\/strong><\/li>\n\n\n\n<li><strong>Rakiplerden ayr\u0131\u015fma f\u0131rsat\u0131<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">K\u0131sacas\u0131, dijital pazarlama olmadan g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda s\u00fcrd\u00fcr\u00fclebilir ihracat yapmak \u00e7ok zordur.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. Nereden Ba\u015flamal\u0131?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u00dcr\u00fcn ve Hedef Pazar Tan\u0131mlamas\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dijital stratejiye ba\u015flamadan \u00f6nce \u015fu sorulara net yan\u0131t verilmeli:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hangi \u00fcr\u00fcnleri \u00f6ne \u00e7\u0131karmak istiyoruz?<\/li>\n\n\n\n<li>Hangi \u00fclke\/b\u00f6lgeleri hedefliyoruz?<\/li>\n\n\n\n<li>B2B mi yoksa B2C mi sat\u0131\u015f yapaca\u011f\u0131z?<\/li>\n\n\n\n<li>Nihai kullan\u0131c\u0131 kim?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu bilgiler olmadan y\u00fcr\u00fct\u00fclen dijital \u00e7al\u0131\u015fmalar bo\u015fa gidebilir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u00c7ok Dilli ve G\u00fcven Veren Web Sitesi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130hracat yapan firmalar i\u00e7in web sitesi, dijital vitrindir. Sadece \u0130ngilizce de\u011fil, hedef \u00fclkenin diliyle de i\u00e7erik sunmak \u00f6nemlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Olmazsa olmazlar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u0131zl\u0131 ve mobil uyumlu tasar\u0131m<\/li>\n\n\n\n<li>\u00dcr\u00fcn sayfalar\u0131 (teknik bilgiler, sertifikalar, kullan\u0131m alanlar\u0131)<\/li>\n\n\n\n<li>Kurumsal kimlik (hakk\u0131m\u0131zda, kalite belgeleri, referanslar)<\/li>\n\n\n\n<li>\u0130leti\u015fim formu + WhatsApp\/CRM entegrasyonu<\/li>\n\n\n\n<li>SEO uyumlu sayfa yap\u0131s\u0131<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. Arama Motoru Optimizasyonu (SEO)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sitenize do\u011fru ki\u015fileri \u00e7ekmek i\u00e7in i\u00e7eriklerinizin Google gibi arama motorlar\u0131nda g\u00f6r\u00fcn\u00fcr olmas\u0131 \u015fart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ba\u015fl\u0131ca SEO \u00e7al\u0131\u015fmalar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anahtar kelime analizi (\u00f6rne\u011fin: &#8220;paper exporter&#8221;, &#8220;Turkish paper manufacturer&#8221;)<\/li>\n\n\n\n<li>\u00dcr\u00fcn bazl\u0131 i\u00e7erik olu\u015fturma<\/li>\n\n\n\n<li>Blog yaz\u0131lar\u0131yla bilgi payla\u015f\u0131m\u0131<\/li>\n\n\n\n<li>Sayfa ba\u015fl\u0131klar\u0131 ve meta a\u00e7\u0131klamalar\u0131n\u0131n optimize edilmesi<\/li>\n\n\n\n<li>Backlink (g\u00fcvenilir sitelerden y\u00f6nlendirme) \u00e7al\u0131\u015fmalar\u0131<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/Linkedin-1024x768.jpg\" alt=\"\" class=\"wp-image-782\" srcset=\"https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/Linkedin-1024x768.jpg 1024w, https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/Linkedin-300x225.jpg 300w, https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/Linkedin-768x576.jpg 768w, https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/Linkedin-1536x1152.jpg 1536w, https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/Linkedin-2048x1536.jpg 2048w, https:\/\/exportmk.com\/wp-content\/uploads\/2025\/06\/Linkedin-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. LinkedIn ile Hedef \u00dclkelerde B2B A\u011f Kurma<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn, ihracat\u00e7\u0131lar i\u00e7in en de\u011ferli platformlardan biridir. \u00d6zellikle distrib\u00fct\u00f6r, ithalat\u00e7\u0131 ve b\u00fcy\u00fck zincir kurulu\u015flar\u0131 gibi hedef gruplara ula\u015fmak i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0130pu\u00e7lar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u015eirket sayfan\u0131z\u0131 aktif kullan\u0131n<\/li>\n\n\n\n<li>Ki\u015fisel hesab\u0131n\u0131z\u0131 profesyonelce optimize edin<\/li>\n\n\n\n<li>Hedef \u00fclkelerdeki karar vericilere ba\u011flant\u0131 iste\u011fi g\u00f6nderin<\/li>\n\n\n\n<li>Sekt\u00f6rel i\u00e7erikler payla\u015farak g\u00fcven olu\u015fturun<\/li>\n\n\n\n<li>LinkedIn Ads ile do\u011frudan karar verici segmentine reklam verin<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. E-posta Pazarlamas\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bir kez ileti\u015fime ge\u00e7ti\u011finiz potansiyel m\u00fc\u015fterileri s\u0131cak tutmak i\u00e7in d\u00fczenli e-posta kampanyalar\u0131 y\u00fcr\u00fct\u00fcn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dikkat edilmesi gerekenler:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u015fiselle\u015ftirilmi\u015f i\u00e7erikler<\/li>\n\n\n\n<li>\u00dcr\u00fcn tan\u0131t\u0131mlar\u0131, yeni geli\u015fmeler, fuar kat\u0131l\u0131mlar\u0131<\/li>\n\n\n\n<li>D\u00f6nemsel kampanyalar<\/li>\n\n\n\n<li>CRM veya Mailchimp entegrasyonu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 <strong>MK Export olarak Salesforce ve Mailchimp entegrasyonlar\u0131 ile ihracat e-posta ak\u0131\u015flar\u0131n\u0131 sizin ad\u0131n\u0131za kuruyoruz.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">6. Uluslararas\u0131 B2B Platformlarda Yer Alma<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alibaba, Tradekey, Europages, Kompass gibi platformlarda yer almak, dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131r\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ancak dikkat:<\/strong><br>Sadece listeleme yeterli de\u011fildir. Bu platformlar \u00fczerinden gelen mesajlar\u0131 h\u0131zl\u0131 ve profesyonelce yan\u0131tlamak, ba\u015far\u0131 i\u00e7in kritiktir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">7. Online Reklam Kampanyalar\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads veya LinkedIn Ads gibi platformlar, \u00f6zellikle distrib\u00fct\u00f6r ve kurumsal al\u0131c\u0131lar\u0131 hedeflemek i\u00e7in kullan\u0131labilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6nerilen kampanyalar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cB2B Buyer\u201d arama terimlerine y\u00f6nelik Google Search kampanyas\u0131<\/li>\n\n\n\n<li>LinkedIn&#8217;de ithalat\u00e7\u0131lara \u00f6zel g\u00f6r\u00fcnt\u00fcl\u00fc reklam<\/li>\n\n\n\n<li>Hedef \u00fclkelere y\u00f6nelik landing page destekli kampanya<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. En S\u0131k Yap\u0131lan Hatalar<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tek dilli web sitesi ile t\u00fcm d\u00fcnyaya ula\u015fmaya \u00e7al\u0131\u015fmak<\/li>\n\n\n\n<li>Sosyal medya hesaplar\u0131n\u0131 pasif b\u0131rakmak<\/li>\n\n\n\n<li>LinkedIn\u2019i ki\u015fisel kullan\u0131m gibi d\u00fc\u015f\u00fcnmek<\/li>\n\n\n\n<li>Web sitesinde ileti\u015fim butonu\/CTA bulunmamas\u0131<\/li>\n\n\n\n<li>SEO \u00e7al\u0131\u015fmas\u0131 yapmadan reklam b\u00fct\u00e7esi harcamak<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. MK Export ile Dijital Pazarlamada Fark Yarat\u0131n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MK Export olarak ihracat yapan \u00fcreticiler i\u00e7in \u00f6zel dijital pazarlama paketleri sunuyoruz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hedef \u00fclkeye g\u00f6re dijital strateji planlama<\/li>\n\n\n\n<li>Web sitesi altyap\u0131s\u0131 kurulumu ve i\u00e7erik deste\u011fi<\/li>\n\n\n\n<li>SEO ve blog \u00fcretimi<\/li>\n\n\n\n<li>LinkedIn e\u011fitimi ve ba\u011flant\u0131 listesi<\/li>\n\n\n\n<li>E-posta kampanya tasar\u0131m\u0131 ve otomasyon kurulumu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dijital ihracat yolculu\u011funuza sa\u011flam bir ba\u015flang\u0131\u00e7 yapmak istiyorsan\u0131z, deneyimimizle yan\u0131n\u0131zday\u0131z.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dijital pazarlama, art\u0131k ihracat i\u00e7in bir opsiyon de\u011fil, zorunluluktur. Bu s\u00fcrece ne kadar erken ve planl\u0131 ba\u015flarsan\u0131z, rakiplerinizin \u00f6n\u00fcne o kadar h\u0131zl\u0131 ge\u00e7ersiniz. Unutmay\u0131n: \u0130yi bir \u00fcr\u00fcn\u00fcn\u00fcz olabilir ama sizi kimse tan\u0131m\u0131yorsa, satmazs\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bug\u00fcn dijital pazarlama ile ilk ad\u0131m\u0131 at\u0131n.<br><strong>Yar\u0131n ihracat rakamlar\u0131n\u0131z konu\u015fsun.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Kaynaklar:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Market Finder<\/li>\n\n\n\n<li>HubSpot State of Inbound Report<\/li>\n\n\n\n<li>LinkedIn B2B Trends 2024<\/li>\n\n\n\n<li>Export.gov \u2013 Digital Marketing for Exporters<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Geleneksel y\u00f6ntemlerle ihracat yapmak art\u0131k yeterli de\u011fil. G\u00fcn\u00fcm\u00fczde k\u00fcresel pazarlara ula\u015fmak, sadece fuarlara kat\u0131lmakla de\u011fil, ayn\u0131 zamanda dijital d\u00fcnyada do\u011fru stratejilerle varl\u0131k g\u00f6stermekle m\u00fcmk\u00fcn. Peki, dijital pazarlama ihracat i\u00e7in nas\u0131l kullan\u0131lmal\u0131? Nereden ba\u015flamal\u0131?<\/p>\n<p>Bu yaz\u0131da, ihracat odakl\u0131 dijital pazarlama stratejilerini ad\u0131m ad\u0131m ele alacak ve MK Export olarak \u00fcreticilere bu konuda nas\u0131l destek oldu\u011fumuzu anlataca\u011f\u0131z.<\/p>","protected":false},"author":1,"featured_media":2592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ihracat-pazarlamasi"],"_links":{"self":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/posts\/780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/comments?post=780"}],"version-history":[{"count":3,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/posts\/780\/revisions"}],"predecessor-version":[{"id":786,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/posts\/780\/revisions\/786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/media\/2592"}],"wp:attachment":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/media?parent=780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/categories?post=780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/tags?post=780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}