{"id":2598,"date":"2015-08-04T07:55:00","date_gmt":"2015-08-04T07:55:00","guid":{"rendered":"https:\/\/exportmk.com\/?post_type=business-case&#038;p=2598"},"modified":"2025-08-04T08:20:54","modified_gmt":"2025-08-04T08:20:54","slug":"proje-a-s-hazirlikla-donustu","status":"publish","type":"business-case","link":"https:\/\/exportmk.com\/en\/business-case\/proje-a-s-hazirlikla-donustu\/","title":{"rendered":"Proje A.\u015e., Haz\u0131rl\u0131kla D\u00f6n\u00fc\u015ft\u00fc"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Hikaye<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Proje A.\u015e.<\/strong>, mutfak ekipmanlar\u0131 sekt\u00f6r\u00fcnde \u00fcretim ve ithalat yapan, yerli pazarda \u00e7ok say\u0131da projeye imza atm\u0131\u015f k\u00f6kl\u00fc bir firmayd\u0131. Yurt i\u00e7inde edindikleri deneyim ve ba\u011flant\u0131lar sayesinde baz\u0131 \u00fcr\u00fcnleri dolayl\u0131 yollarla yurtd\u0131\u015f\u0131 projelere d\u00e2hil edilebiliyordu; ancak firma, do\u011frudan yurtd\u0131\u015f\u0131ndan al\u0131nan bir proje ba\u015far\u0131s\u0131na hen\u00fcz ula\u015famam\u0131\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130hracat departman\u0131 kurulmu\u015f, ekipler olu\u015fturulmu\u015f, teknik altyap\u0131 geli\u015ftirilmi\u015fti. Fiyatlar rekabet\u00e7iydi, \u00fcr\u00fcn kalitesi yerindeydi ve uluslararas\u0131 sat\u0131n almac\u0131larla do\u011frudan temas kuruluyordu. Buna ra\u011fmen ba\u015far\u0131 neden gelmiyordu?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu sorunun cevab\u0131n\u0131 bulmak ve uluslararas\u0131 projelere haz\u0131r hale gelmek i\u00e7in firma, MK Export\u2019un <strong>\u0130hracat Haz\u0131rl\u0131\u011f\u0131 Hizmeti<\/strong>ni tercih etti.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Sorun G\u00f6r\u00fcn\u00fcrde De\u011fildi \u2013 Eksik Olan Derinlikti<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00fcre\u00e7, yaln\u0131zca ticari de\u011fil, operasyonel ve teknik bir analizle ba\u015flad\u0131. Yap\u0131lan ara\u015ft\u0131rmalarda \u00fcr\u00fcnlerin fiyat-performans oran\u0131n\u0131n kabul edilebilir d\u00fczeyde oldu\u011fu, sat\u0131\u015f ekibinin do\u011fru ki\u015filerle ileti\u015fim kurdu\u011fu ve temel dok\u00fcmantasyon altyap\u0131s\u0131n\u0131n da mevcut oldu\u011fu g\u00f6r\u00fcld\u00fc. Ancak ger\u00e7ek sorun daha derindeydi:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Uluslararas\u0131 projelerde istenen teknik belgeler, \u00e7izimler, \u015fartnameler ve yerle\u015fim planlar\u0131 <strong>standartlara uygun \u015fekilde haz\u0131rlanam\u0131yordu.<\/strong><br>\u2705 Bu belgeler her defas\u0131nda manuel olu\u015fturuluyor, <strong>yo\u011fun zaman kayb\u0131na<\/strong> neden oluyordu.<br>\u2705 ERP sisteminde \u00fcr\u00fcnlerin <strong>g\u00f6rselleri ve teknik datalar\u0131 eksik<\/strong>ti.<br>\u2705 Sat\u0131\u015f sonras\u0131 servis s\u00fcre\u00e7leri zay\u0131f alg\u0131lan\u0131yor, proje firmalar\u0131 g\u00fcven problemi ya\u015f\u0131yordu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">MK Export\u2019un Yakla\u015f\u0131m\u0131: \u0130\u00e7 Yap\u0131y\u0131 D\u0131\u015f Pazara Uygun Hale Getirmek<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Proje A.\u015e.\u2019nin sahip oldu\u011fu <strong>ERP altyap\u0131s\u0131<\/strong> potansiyel olarak \u00e7ok g\u00fc\u00e7l\u00fcyd\u00fc. MK Export olarak bu g\u00fcc\u00fc aktif hale getirmek i\u00e7in sistemin yeniden yap\u0131land\u0131r\u0131lmas\u0131 \u00f6nerildi. S\u00fcre\u00e7 boyunca \u015fu ad\u0131mlar izlendi:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 ERP sisteminde yer alan \u00fcr\u00fcn bilgileri g\u00f6zden ge\u00e7irildi; eksik data, teknik \u00e7izim ve g\u00f6rseller tamamland\u0131.<br>\ud83d\udd39 Projeye g\u00f6re tek tu\u015fla <strong>uluslararas\u0131 standartlarda teknik \u015fartname, yerle\u015fim plan\u0131 ve \u00fcr\u00fcn \u00e7izimlerinin al\u0131nabilece\u011fi \u00f6zel bir entegrasyon<\/strong> geli\u015ftirildi.<br>\ud83d\udd39 Her proje i\u00e7in yeniden \u00e7izim yapma zorunlulu\u011fu ortadan kalkt\u0131; dok\u00fcmantasyon s\u00fcresi dakikalara indirildi.<br>\ud83d\udd39 Firman\u0131n ge\u00e7mi\u015fte tamamlad\u0131\u011f\u0131 i\u015fler, kurumsal formatta bir <strong>proje referans sunumu<\/strong> haline getirildi.<br>\ud83d\udd39 Sat\u0131\u015f sonras\u0131 servis eksikli\u011fi alg\u0131s\u0131n\u0131 gidermek amac\u0131yla, farkl\u0131 pazarlarda <strong>ta\u015feron servis firmalar\u0131yla i\u015f birlikleri<\/strong> kuruldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu d\u00f6n\u00fc\u015f\u00fcmle birlikte Proje A.\u015e., art\u0131k sadece \u00fcr\u00fcn sunan de\u011fil, <strong>uluslararas\u0131 proje y\u00f6netimi gereksinimlerine uygun \u00e7al\u0131\u015fan bir firma<\/strong> haline geldi.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Sonu\u00e7: 6 Ayda Prestijli Bir \u0130lk Ad\u0131m<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yap\u0131lan teknik ve stratejik haz\u0131rl\u0131klar\u0131n tamamlanmas\u0131ndan yaln\u0131zca 6 ay sonra, <strong>Kuveyt\u2019te bir Four Seasons otel projesi<\/strong> kazan\u0131ld\u0131. Bu projeyle birlikte:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proje A.\u015e., ilk kez do\u011frudan bir uluslararas\u0131 proje tedarik\u00e7isi oldu,<\/li>\n\n\n\n<li>Marka prestiji y\u00fckseldi,<\/li>\n\n\n\n<li>\u0130\u00e7 yap\u0131 modernize edildi\u011fi i\u00e7in yeni projelere h\u0131zl\u0131 adaptasyon sa\u011fland\u0131,<\/li>\n\n\n\n<li>\u0130hracat birimi art\u0131k <strong>yaln\u0131zca sat\u0131\u015f de\u011fil, tekliften teslimata kadar u\u00e7tan uca proje y\u00f6netimi<\/strong> sunabilecek d\u00fczeye ula\u015ft\u0131.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Stratejik Mesaj: &#8220;\u0130hracat yaln\u0131zca \u00fcr\u00fcn de\u011fil, s\u00fcre\u00e7 sunmakt\u0131r.&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Proje A.\u015e.\u2019nin \u00f6rne\u011finde oldu\u011fu gibi, firmalar \u00e7o\u011fu zaman fiyat, \u00fcr\u00fcn kalitesi ya da ba\u011flant\u0131lar\u0131n eksik oldu\u011funu d\u00fc\u015f\u00fcn\u00fcr. Oysa ger\u00e7ek eksiklik, <strong>uluslararas\u0131 m\u00fc\u015fterinin bekledi\u011fi s\u00fcre\u00e7 standardizasyonu ve profesyonel sunum dilidir.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MK Export, yaln\u0131zca \u201cnas\u0131l sat\u0131l\u0131r\u201d sorusuna cevap vermez. Ayn\u0131 zamanda firman\u0131n i\u00e7 yap\u0131s\u0131n\u0131, i\u015f ak\u0131\u015flar\u0131n\u0131 ve m\u00fc\u015fteri sunumlar\u0131n\u0131 k\u00fcresel rekabete uygun hale getirir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">E\u011fer siz de &#8220;her \u015feyimiz haz\u0131r ama ihracat gelmiyor&#8221; diyorsan\u0131z,<br><strong>sorun \u00fcr\u00fcn\u00fcn\u00fczde de\u011fil, sisteminizde olabilir.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00fc\u015fterilerimizin gizlili\u011fini \u00f6nemsiyoruz. Bu nedenle isimler de\u011fi\u015ftirilmi\u015ftir; ancak sonu\u00e7lar ger\u00e7ektir.<\/strong><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Despite being fully equipped for export, Proje A.\u015e. was unable to achieve success in international projects. With MK Export\u2019s preparation process, the system was standardized, and the company secured its first global project within six months.<\/p>","protected":false},"author":1,"featured_media":2599,"template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-2598","business-case","type-business-case","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/business-case\/2598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/business-case"}],"about":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/types\/business-case"}],"author":[{"embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/media\/2599"}],"wp:attachment":[{"href":"https:\/\/exportmk.com\/en\/wp-json\/wp\/v2\/media?parent=2598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}